CLEAR SPACE : The American Lifestyle logo should never be placed too close to another object, graphic, or competing logo. A clear space equal to the size of the letter “m” in American should be maintained at all times.

The size of the logomark shall be determined with a width equal to two and a half of the letter “m.” The space between the logomark and the logo words should be equal to half of the letter “m.” When placing the logo near a competing logo or brand, the clear space should be doubled.

Color Palette

Background Options

Logo & Identity Usage

Backgrounds

Acceptable Text Usage

Always capitalize the “A” and “L.” It is also acceptable to capitalize the entire word. For use in Web and email addresses, always use all lower case characters.

American Lifestyle, AMERICAN LIFESTYLE, www.americanlifestylemag.com,
@americanlifestyle.com