Interested in Your Own Personally Branded Magazine? Click Here!

Want to customize this content for your business?

Learn More

Categories

  • Home
  • Decor
  • Real Estate
  • Life & Culture
  • Food & Recipes
  • Holiday & Entertaining

  • Printables
  • Videos


General

  • About the Magazine
  • Advertise
  • Copyright
  • Privacy Policy
  • Cookie Policy
  • Careers


Editorial

  • Editorial Calendar
  • Issue Archive
  • Contact Us
  • Pitch an Idea

American Lifestyle Magazine Logo
  • Home
  • Decor
  • Real Estate
  • Life & Culture
  • Food & Recipes
  • Holiday & Entertaining
  • Search
  • Follow
  • 0 Heart
  • |
  • Food & Recipes Categories
    • All Recipes (772)
    • Appetizers (147)
    • Breakfast (63)
    • Cooking Tips (37)
    • Desserts (231)
    • Dinner (246)
    • Drinks (59)
    • Gluten Free (9)
    • Healthy (76)
    • Lunch (16)
    • Quick & Easy (67)
    • Vegan (38)
    • Vegetarian (59)
Egyptian Falafel
Lunch | May 30, 2025

Egyptian Falafel

  • Holiday & Entertaining Categories
    • Celebrate (5)
    • Christmas (106)
    • Easter (17)
    • Entertaining (56)
    • Fall (65)
    • Father’s Day (5)
    • Halloween (34)
    • Hanukkah (24)
    • July 4th (31)
    • Mother’s Day (7)
    • New Year’s (24)
    • Spring (29)
    • St. Patrick's Day (14)
    • Summer (52)
    • Thanksgiving (55)
    • Valentine’s Day (8)
    • Winter (82)
Backyard party
Summer | Jun 11, 2025

A Summer Party Playbook

  • Decor Categories
    • Crafts & DIY Projects (288)
    • Curb Appeal (5)
    • Decorate (93)
    • Interior Design (114)
Interior Design | Jun 4, 2025

Step Inside Virtual Design

Interior Design | Jun 3, 2025

Making Malibu Design Magic

Interior of home
Interior Design | Apr 2, 2025

A Colorado Interior Design Collaboration

  • Real Estate Categories
    • Buying & Selling (172)
    • Home Trends (16)
    • Staging (19)
    • Your First House (30)
Moving truck
Buying & Selling | Mar 25, 2025

The Proper Way to Unpack

Historic home
Buying & Selling | Aug 15, 2024

Living in History

Flower
Buying & Selling | Jul 31, 2024

Four Ways to Increase Your Home’s Value

  • Life & Culture Categories
    • Editorial (346)
    • Family & Pets (233)
    • Finances (33)
    • Health (164)
    • Travel (311)
Dogs in photo
Family & Pets | Jun 17, 2025

A Sit-Down with a Dog Photographer

Family & Pets | Jun 11, 2025

A Fetching Museum

© Brooks Lake Lodge & Spa
Travel | May 23, 2025

5 All-Inclusive Resorts You Have to See

  • Home Categories
    • Cleaning (46)
    • Organizing (55)
    • Home Improvement (92)
    • Outdoors & Gardening (78)
Flower
Outdoors & Gardening | May 19, 2025

Create Your Blossom Bliss

Patio
Home Improvement | May 15, 2025

Freshen Up Your Patio or Deck for Spring

Mattress store
Home | Apr 14, 2025

A Mattress Buying Guide

Follow us on social media today!

Facebook Twitter LinkedIn

How Single Women Are Transforming the Real Estate Market

Buying & Selling | By Christy Murdock Edgar | 0 Likes
SHARE
Facebook Twitter LinkedIn More

According to the National Association of Realtors (NAR) 2022 trend report, 19 percent of recent homebuyers were single women, in contrast to 9 percent of single male homebuyers. Why are so many more women buying homes of their own—and what does this mean for sellers who want to appeal to this growing demographic?

woman sitting around moving boxes

Why real estate may be more important for women.

When the NAR report asked respondents why they wanted to buy a home, the largest percentage by a wide margin answered, “The desire to own a home of my own.” Indeed, for many buyers the intangible sense of accomplishment and security provided by homeownership is a major motivation.

However, for women, buying a home can have a host of benefits that make it work on an entirely different level. That’s because for many women, the definition of success has changed—and homeownership is part of their new definition.

Women earned a majority of both academic and professional degrees.

According to the most recent report from the Council of Graduate Schools, women represent 59.7 percent of all graduate students and have outearned men in both master’s and doctoral degrees for more than a decade. As they take jobs that are more stable and require more time for career-building, women may find that homeownership offers the security they’re looking for and that they have more money to spend on the right home.

The wage gap means women need to be smarter financially.

Despite their accomplishments in the classroom and the workforce, women earn significantly less than their male counterparts. According to the American Association of University Women (AAUW):

  • Women working full time earn 83 cents for every dollar earned by men, on average.
  • Women hold nearly two-thirds of outstanding student loan debt.
  • As a result of lower lifetime earnings, women receive less in Social Security and pensions, resulting in 70 percent less in overall retirement income compared to men.

Because they earn less, women tend to be focused less on disposable income and more on making smart financial decisions. For many, this includes homeownership, as it’s a more secure investment that also provides for their practical needs.

Women are marrying later in life, if at all.

According to a 2018 Bank of America survey, single women prioritize homeownership more than their single male counterparts and over many other priorities like getting married or having children. Indeed, for the many women attending graduate school and establishing their professional careers, homeownership seems to be an easier, more obvious, and more practical decision than marriage.

Women are often caretakers.

The US Census Bureau’s most recent analysis of custodial parents found that 80 percent of homes with a single parent were headed by women. In addition, estimates of female family caregivers for elderly or disabled relatives range from 53 to 68 percent. That means that for many women, stability and security for themselves and those they love lies, in part, in homeownership.

Women tend to be future-oriented.

By and large, studies show that women are more future-focused, making them adept at planning for future needs. While men may more successfully negotiate during the sales process, women buy real estate for the long haul, allowing them to take advantage of equity building and appreciation. This means that they will be able to garner more of the advantages inherent in homeownership.

home with white walls and hardwood floors

How can sellers make a home more appealing to female buyers?

When preparing your home for sale, you may automatically think in terms of married couples with children. However, with single women making up almost 20 percent of the people looking at your home, it pays to appeal to this growing group of buyers.

Offer reassurance regarding conditions

Emphasize upgrades and updates, new appliances, and other improvements so that the women considering your home won’t worry about unexpected and unpleasant surprise repairs. Consider being more accommodating on home inspection negotiations and providing a home warranty for the first year after purchase.

Focus on value-added improvements

Because many female buyers are focused on the long-term, emphasize the improvements you’ve made that add value to your home. If you’re working with a limited budget for changes, choose the ones that make your home more valuable so she’s building equity from day one.

phone security for house lock

Emphasize security features

Security monitoring and cameras, smart-home security systems, privacy fencing, hurricane protection, and more—these features reassure female homebuyers that they’ll feel safe in their new home. Ensure that the property description puts a focus on security features both in your home and in your neighborhood.

Gender-neutral marketing

Many of the terms we use in writing property descriptions unconsciously speak to a heterosexual couple with children: master bedroom or suite, his and hers closets or vanities, in-law or au pair suite, among other holdovers from an older market. Instead, consider using owner’s suite, dual closets or dual sink vanities, and guest suite.

Highlight multi-use spaces

A second owner’s suite or a downstairs guest unit can work in a variety of ways, especially for women who are single parents or caretakers. These can include:

  • Room for elderly parents or relatives
  • Room for a returning child postcollege
  • Room for guests or a roommate

Think beyond a single use to a variety of ways that your space can work. That way, you’re emphasizing the adaptability of the home to the way your buyer lives.

Provide rental potential

Because single women don’t have a second income to draw on, they may be interested in taking on a renter in order to help with the mortgage. If you’re looking at ways to improve your property, consider finishing an apartment space above a garage or in a basement with its own entrance. This offers the buyer options that are ready to be monetize on day one—and it adds value to her investment in the home.

11140 Views

This article is tagged in:

FinanceFinancial AdviceHome AdviceHome BuyingHome LoanReal EstateReal Estate AgentRefinancing

Related Posts

Woman vacuuming
Home | Apr 10, 2025

Creating a Healthier Home

House insulation
Home | Oct 3, 2024

A Well-Insulated Home

Historic home
Real Estate | Aug 15, 2024

Living in History

Flower
Real Estate | Jul 31, 2024

Four Ways to Increase Your Home’s Value

Fountain in backyard
Decor | Jun 24, 2024

Tips for a Facade Upgrade

Popular Posts

Life & Culture | Feb 17, 2020

Trash vs. Recycle: Do You Know When to Trash it?

spring-cleaning-countdown
Home | Mar 23, 2021

Spring-Cleaning Countdown

Make Your Own Seed Paper
Decor | Mar 17, 2016

Make Your Own Seed Paper

Real Estate | Dec 14, 2017

House Selling Checklist

home office with white furniture
Life & Culture | Mar 30, 2020

Here’s How to Work From Home Effectively


You may also like:

Health | Feb 17, 2020

Trash vs. Recycle: Do You Know When to Trash it?

spring-cleaning-countdown
Cleaning | Mar 23, 2021

Spring-Cleaning Countdown

Make Your Own Seed Paper
Crafts & DIY Projects | Mar 17, 2016

Make Your Own Seed Paper

Buying & Selling | Dec 14, 2017

House Selling Checklist

home office with white furniture
Health | Mar 30, 2020

Here’s How to Work From Home Effectively

decorating-basics
Interior Design | Jun 9, 2020

These Tips Are Your North Star For Home Decorating

for sale sign
Buying & Selling | Jan 18, 2021

10 Questions Everyone Selling a Home Should Be Asking

Share on Social Media

Our mission is to deliver entertainment that inspires and motivates our readers, encouraging them to follow their passions as they explore new horizons.

© 2025 American Lifestyle Magazine

General
  • About the Magazine
  • Advertise
  • Copyright
  • Privacy Policy
  • Cookie Policy
  • Careers
Editorial
  • Editorial Calendar
  • Issue Archive
  • Contact Us
  • Pitch an Idea
Categories
  • Home
  • Decor
  • Real Estate
  • Life & Culture
  • Food & Recipes
  • Holiday & Entertaining
Follow Us
Facebook Pinterest Instagram Youtube

Customize this content for your business!

Learn More

,