Though we define a generation as a span of about thirty years, it can best be described as a group of people who experienced similar cultural impacts, both positive and negative. Each generation is different and has been shaped by dramatic changes over its lifetime.

The Greatest Generation
Born 1901-1926

An appropriate name for a group who fought in World War II, this generation is characterized and honored for its bravery, patriotism, and sense of civic duty. Most grew up without modern conveniences like television and refrigeration.

The Silent Generation
Born 1927-1945

Members of the Silent Generation, as they’ve been called for growing up in the 1950s era of conformity, are disciplined like their predecessors, but are not shy about spending or investing in what they want.

Baby Boomers
Born 1946-1964

The boomers are one of the most analyzed generational groups in history, having grown up in an era of rapid technological and societal change for America. Important events in boomers’ lives include the moon landing, the civil rights movement, and the Vietnam War.

Generation X
Born 1965-1980

Generation X grew up in an era of postwar criticism and cynicism of government and business, making them individualistic in nature and hesitant of commitment. This drove Gen Xers to pursue high career aspirations and personal goals.

Millennials
Born 1981-2000

Millennials are among the first generation to grow up with technology at their fingertips. The advent of the internet and a skyrocketing tech boom helped shape millennials into the fast-paced group that they are.

Generation Z
Born after 2000

Sometimes referred to as the iGeneration for their unprecedented digital literacy, Gen Z is the first group of American children born entirely in the internet age, and they’re expected to be highly individualistic because of their access to technology.